Record Companies
A&R
Marketing Activities
Sales and Distribution
Business Development
Consumer Insight
- Sony Music
- Universal Records
- Warner Music
A&R
- Artist and Repertoire:
- Recruiting new performance
- aiding contracts negotiations
- finding original material
- has one food in the creative world and the other business world
Marketing Activities
- Promotion
- Marketing plan
- Identifying International markets for the music products
- Taxes
- Publicity: branding, presentations
- Strategy
Sales and Distribution
- Engine room of record companies
- Work with retails and other outlets
Business Development
- Seeking for new business ideas
- Finding ways to make money
- Ways to sell music sell online, video games, etc.
Consumer Insight
- Changed over the years
- Helping to understand the consumer
- Identify opportunities for taking fans on a journey with a product, artist, or the music company inside